The maxim that humankind should ‘think global, act local’ is, reportedly, more than 100 years old.
With its roots in civic planning and environmental concerns, the idea that we can only truly understand an issue via both its single universal matrix and its infinite individual impacts is nothing new.
The titans of the business world, too, have been aware for some time of the benefits of offering customers a local service at a global scale.
But the world is changing rapidly, and globalisation is no longer solely driven by the biggest multinational corporations. In the digital age, individuals and business can, with just a few clicks, interact internationally.
Indeed, with just a few clicks, individuals can become international businesses.
This increased connectivity means that an ever-greater number of organisations – even start-ups and small businesses – are operating in multiple countries. And, in our increasingly globalised world, all their customers no doubt expect the same service levels, regardless of their location.
In turn, businesses expect a multinational and consistent service from their IT partners.